Designing everyday life with meaning
Hi, I’m Candelaria Ochoa,
strategic designer & art director
I’ve spent over a decade helping organizations drive meaningful change through design. With a foundation in branding and an MBA in Design Strategy, I’ve led human-centered projects across a wide range of industries, including finance, healthcare, beauty, education, blockchain, and tourism.
Originally from Argentina, I’ve lived and worked in the U.S., France, and now Chile — experiences that have shaped my perspective and taught me to design not just across cultures, but across realities. From global brands to underserved communities, I bring a grounded, inclusive, and systems-minded approach to every collaboration.
Expertise Highlights
Strategic Framing
Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery. Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.
Brand Guidelines
Collateral Design
Rebranding Services
Service & Product Design
Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions. User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.
Brand Ecosystems
Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint. Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.
Design Ops & Team Structure
Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work. Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.
Strategic Framing
Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery. Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.
Brand Guidelines
Collateral Design
Rebranding Services
Service & Product Design
Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions. User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.
Brand Ecosystems
Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint. Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.
Design Ops & Team Structure
Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work. Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.
Designing everyday life with meaning
Hi, I’m Candelaria Ochoa,
strategic designer & art director
Strategic Design & Innovation
Designing with empathy to solve complex problems and shape better systems
Experience & Product Thinking
Uncovering opportunities for creating coherent, intuitive products
Creative Direction &
Branding
Bringing ideas to life through visual narratives, and emotional resonance
Leadership & Collaboration
Fostering alignment across team through a shared sense of direction
I’ve spent over a decade helping organizations drive meaningful change through design. With a foundation in branding and an MBA in Design Strategy, I’ve led human-centered projects across a wide range of industries, including finance, healthcare, beauty, education, blockchain, and tourism.
Originally from Argentina, I’ve lived and worked in the U.S., France, and now Chile — experiences that have shaped my perspective and taught me to design not just across cultures, but across realities. From global brands to underserved communities, I bring a grounded, inclusive, and systems-minded approach to every collaboration.
Expertise Highlights
Strategic Framing
Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery. Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.
Brand Guidelines
Collateral Design
Rebranding Services
Service & Product Design
Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions. User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.
Brand Ecosystems
Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint. Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.
Design Ops & Team Structure
Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work. Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.
Strategic Framing
Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery. Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.
Brand Guidelines
Collateral Design
Rebranding Services
Service & Product Design
Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions. User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.
Brand Ecosystems
Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint. Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.
Design Ops & Team Structure
Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work. Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.
Designing everyday
life with meaning
Designing everyday life with meaning
Hi, I’m Candelaria Ochoa,
strategic designer & art director
Hi, I’m Candelaria Ochoa,
strategic designer & art director
Strategic Design & Innovation
Strategic Design
& Innovation
Designing with empathy to solve complex problems and shape better systems
Designing with empathy to solve complex problems and shape better systems
Experience & Product Thinking
Experience
& Product Thinking
Uncovering opportunities for creating coherent, intuitive products
Uncovering opportunities for creating coherent, intuitive products
Creative Direction &
Branding
Creative Direction &
Branding
Bringing ideas to life through visual narratives, and emotional resonance
Bringing ideas to life through visual narratives, and emotional resonance
Leadership & Collaboration
Leadership
& Collaboration
Fostering alignment across team through a shared sense of direction
Fostering alignment across team through a shared sense of direction
I’ve spent over a decade helping organizations drive meaningful change through design. With a foundation in branding and an MBA in Design Strategy, I’ve led human-centered projects across a wide range of industries, including finance, healthcare, beauty, education, blockchain, and tourism.
Originally from Argentina, I’ve lived and worked in the U.S., France, and now Chile — experiences that have shaped my perspective and taught me to design not just across cultures, but across realities. From global brands to underserved communities, I bring a grounded, inclusive, and systems-minded approach to every collaboration.
Expertise Highlights