Quantum Temple is a pioneering platform that bridges regenerative travel, blockchain technology, and cultural heritage preservation. By reviewing some web3 products of the company, we discovered an opportunity for designing meaningful, trustworthy, and inclusive experiences that align with the values of local communities and the expectations of global travelers.
Quantum Temple is a pioneering platform that bridges regenerative travel, blockchain technology, and cultural heritage preservation. By reviewing some web3 products of the company, we discovered an opportunity for designing meaningful, trustworthy, and inclusive experiences that align with the values of local communities and the expectations of global travelers.
Objective
To define, design, and validate a new travel experience centered around conscious tourism. The aim was to gain deep behavioral insight into mindful travelers, co-create a value proposition aligned with their expectations, and launch a service offering that bridges cultural preservation and transformative journeys.
Process
The project began with the definition of business hypotheses and a competitive benchmark to identify existing patterns and gaps in the conscious travel market. This groundwork helped frame strategic directions and potential opportunity areas for Quantum Temple’s offering.
Behavioral variables were defined as well as screeners to recruit relevant user profiles for research. The focus was on understanding the needs, expectations, experiences and pain points of mindful travelers. Through a mix of in-depth interviews, on-site intercepts in Bali, and surveys, the team and I explored past travel experiences, decision-making processes, motivations, and emotional triggers.
Through in-depth interviews, site intercepts, and surveys, we explored their past travel experiences, emotional drivers, and key friction points. These insights informed the creation of behavioral traveler profiles and laid the foundation for customer journey maps and service blueprints that also incorporated internal stakeholder perspectives.
To further validate our value proposition, we conducted card sorting exercises and “think aloud” usability feedback sessions on our landing pages (specifically the Experiences and Pura Tirta offerings). These exercises helped us understand how users interpreted our categories and storytelling, and provided actionable insights for refining content and structure.
Prototypes and user flows were iteratively designed and tested, integrating continuous user feedback and behavior analytics. These artifacts informed not only the product experience but also the design of our go-to-market strategy, which focused on in-person activation, contextual engagement, and service conversion at partner locations.moment of decision-making.
Outcome
Product & Service Blueprint - Behavior Based Traveler Profiles
- Strategic Roadmap
- Go-to-Market Strategy
