Creative Mornings
“Humility”: A talk for the local creative community about the power of empathy, collaborative work and resilience to achieve results through the lens of my work with low-income families.
CMD International Design Festival, “Design as a means for innovation”
A reflection on the essential tools, mindsets, and areas of action that make Strategic Design a key practice for addressing today’s complex challenges.
LIMA / LOMRA LATAM Insurance Conference
A personal perspective on the industry during a panel about a year-long collaboration with BNP Paribas Cardif’s CX team to enhance customer experience NPS
Masters Degree in Strategic Innovation - Economics (UBA)
A Design Strategy class about the opportunities and challenges of implementing design’s mindset to create new products and services.
Creative Mornings
“Humility”: A talk for the local creative community about the power of empathy, collaborative work and resilience to achieve results through the lens of my work with low-income families.
CMD International Design Festival
A reflection on the essential tools, mindsets, and areas of action that make Strategic Design a key practice for addressing today’s complex challenges.
LIMA / LOMRA LATAM Insurance Conference
A personal perspective on the industry during a panel about a year-long collaboration with BNP Paribas Cardif’s CX team to enhance customer experience NPS
Masters Degree in Strategic Innovation - Economics (UBA)
A Design Strategy class about the opportunities and challenges of implementing design’s mindset to create new products and services.
Creative Mornings
“Humility”: A talk for the local creative community about the power of empathy, collaborative work and resilience to achieve results through the lens of my work with low-income families.
CMD International Design Festival, “Design as a means for innovation”
A reflection on the essential tools, mindsets, and areas of action that make Strategic Design a key practice for addressing today’s complex challenges.
LIMA / LOMRA LATAM Insurance Conference
A personal perspective on the industry during a panel about a year-long collaboration with BNP Paribas Cardif’s CX team to enhance customer experience NPS
Masters Degree in Strategic Innovation - Economics (UBA)
A Design Strategy class about the opportunities and challenges of implementing design’s mindset to create new products and services.
“The role of the designer is that
of a very good, thoughtful host anticipating the needs of his
guests”
Charles Eames
“The role of the designer is that of a very good, thoughtful host anticipating the needs of his guests”
Charles Eames
“The role of the designer is that of a very good, thoughtful host anticipating the needs of his
guests”
Charles Eames
Over the years, I’ve found myself speaking at conferences, workshops, and classrooms—not because I enjoy staying in front of a crowd, but because I believe in the power of design to transform systems, challenge perspectives, and shift the way the world is understood.
From connecting others to sharing what I’ve learned, these talks are an opened invitation to question assumptions and reimagine possibilities.
Over the years, I’ve found myself speaking at conferences, workshops, and classrooms—not because I enjoy staying in front of a crowd, but because I believe in the power of design to transform systems, challenge perspectives, and shift the way the world is understood.
From connecting others to sharing what I’ve learned, these talks are an opened invitation to question assumptions and reimagine possibilities.
Lectures
Strategic Framing
Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery. Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.
Brand Guidelines
Collateral Design
Rebranding Services
Service & Product Design
Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions. User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.
Brand Ecosystems
Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint. Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.
Design Ops & Team Structure
Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work. Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.
Strategic Framing
Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery. Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.
Brand Guidelines
Collateral Design
Rebranding Services
Service & Product Design
Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions. User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.
Brand Ecosystems
Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint. Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.
Design Ops & Team Structure
Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work. Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.
Strategic Framing
Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery. Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.
Brand Guidelines
Collateral Design
Rebranding Services
Service & Product Design
Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions. User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.
Brand Ecosystems
Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint. Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.
Design Ops & Team Structure
Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work. Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.
These are the principles that guide my work—what I return to when designing, leading, or simply collaborating with others
1. People’s needs outlast any solution
Design should adapt to people, not the other way around. When we focus on human needs—feeling safe, seen, and empowered—we build solutions that endure.
1. People’s needs outlast any solution
Design should adapt to people, not the other way around. When we focus on human needs—feeling safe, seen, and empowered—we build solutions that endure.
1. People’s needs outlast any solution
Design should adapt to people, not the other way around. When we focus on human needs—feeling safe, seen, and empowered—we build solutions that endure.
1. People’s needs outlast any solution
Design should adapt to people, not the other way around. When we focus on human needs—feeling safe, seen, and empowered—we build solutions that endure.
2. Teams are the engine of progress
Organizations often invest in technology when what they really need is to invest in their people. Empowered, multidisciplinary teams are the true drivers of sustainable change.
2. Teams are the engine of progress
Organizations often invest in technology when what they really need is to invest in their people. Empowered, multidisciplinary teams are the true drivers of sustainable change.
2. Teams are the engine of progress
Organizations often invest in technology when what they really need is to invest in their people. Empowered, multidisciplinary teams are the true drivers of sustainable change.
2. Teams are the engine of progress
Organizations often invest in technology when what they really need is to invest in their people. Empowered, multidisciplinary teams are the true drivers of sustainable change.
3. Poor leadership kills innovation efforts
Transformation doesn’t fail because of lack of talent—it fails when leadership doesn’t give teams the space, permission, or trust to do the work they already know needs to be done.
3. Poor leadership kills innovation efforts
Transformation doesn’t fail because of lack of talent—it fails when leadership doesn’t give teams the space, permission, or trust to do the work they already know needs to be done.
3. Poor leadership kills innovation efforts
Transformation doesn’t fail because of lack of talent—it fails when leadership doesn’t give teams the space, permission, or trust to do the work they already know needs to be done.
3. Poor leadership kills innovation efforts
Transformation doesn’t fail because of lack of talent—it fails when leadership doesn’t give teams the space, permission, or trust to do the work they already know needs to be done.
4. Honest feedback drives real progress
Growth comes from listening and adjusting. I believe in honest, caring feedback that helps teams see clearly, iterate with confidence, and grow together.
4. Honest feedback drives real progress
Growth comes from listening and adjusting. I believe in honest, caring feedback that helps teams see clearly, iterate with confidence, and grow together.
4. Honest feedback drives real progress
Growth comes from listening and adjusting. I believe in honest, caring feedback that helps teams see clearly, iterate with confidence, and grow together.
4. Honest feedback drives real progress
Growth comes from listening and adjusting. I believe in honest, caring feedback that helps teams see clearly, iterate with confidence, and grow together.
5. Openness builds better organizations
Clear communication—internally and externally—builds trust. Being transparent (while respecting confidentiality) invites alignment, accountability, and stronger decision-making.
5. Openness builds better organizations
Clear communication—internally and externally—builds trust. Being transparent (while respecting confidentiality) invites alignment, accountability, and stronger decision-making.
5. Openness builds better organizations
Clear communication—internally and externally—builds trust. Being transparent (while respecting confidentiality) invites alignment, accountability, and stronger decision-making.
5. Openness builds better organizations
Clear communication—internally and externally—builds trust. Being transparent (while respecting confidentiality) invites alignment, accountability, and stronger decision-making.
6. Early mistakes are the fast track to learning
Progress demands risk and curiosity. Testing early and often helps us learn faster, adapt better, and innovate with more resilience.
6. Early mistakes are the fast track to learning
Progress demands risk and curiosity. Testing early and often helps us learn faster, adapt better, and innovate with more resilience.
6. Early mistakes are the fast track to learning
Progress demands risk and curiosity. Testing early and often helps us learn faster, adapt better, and innovate with more resilience.
6. Early mistakes are the fast track to learning
Progress demands risk and curiosity. Testing early and often helps us learn faster, adapt better, and innovate with more resilience.
Vision
Thoughts
