Business Design: from business ideas to business models The business world is changing rapidly. Only 14% of the leading companies recognized by Fortune 500 in its first publication in 1955 are still in existence. On the other hand, just 10…
Why does delivering an exponential customer experience start with listening to your employees? “An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.” In 1998, Joseph Pine…
Is strategic design a school of strategy? on. A few months ago, I met with a client who made me question the strategic value of Design Strategy. Somewhat tired of the traditional approach to strategy plans, this client was…
The greatest enemy of innovation is ourselves reading this article begins to imagine who might be speaking to them. Almost automatically, one will construct a mental idea based on a set of past experiences. Numerous studies confirm that 95%…