There is a better way
to do it. Find it.

Thomas Edison

© 2025 Candelaria Ochoa. All rights reserved.

There is a better way to do it. Find it.

Thomas Edison

© 2025 Candelaria Ochoa. All rights reserved.

BBVA
BNP Paribas Cardif

Supervielle Seguros


Banco Galicia



YPF


Bagó


Levi’s


The Fortune INTL


UAX


Quantum Temple
Dominican Republic Gov
& More

Strategic Framing

Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery.

Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.

Brand Guidelines

Collateral Design

Rebranding Services

Service & Product Design

Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions.

User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.

Brand Ecosystems

Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint.

Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.

Design Ops & Team Structure

Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work.

Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.

Strategic Framing

Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery.

Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.

Brand Guidelines

Collateral Design

Rebranding Services

Service & Product Design

Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions.

User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.

Brand Ecosystems

Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint.

Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.

Design Ops & Team Structure

Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work.

Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.

Strategic Framing

Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery.

Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.

Brand Guidelines

Collateral Design

Rebranding Services

Service & Product Design

Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions.

User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.

Brand Ecosystems

Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint.

Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.

Design Ops & Team Structure

Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work.

Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.

My journey began in graphic design, working in branding both independently and in agencies. Over time, I realized that what excited me most wasn’t just how things looked, but how they worked — and how design could shape businesses and improve people's lives.

This led me to pursue an MBA in Strategic Design in California College of the Arts, where I explored new ways of thinking and collaborated with inspiring people. That experience broadened my approach and deepened my belief in design as a tool for transformation.

Back in Argentina, I co-founded a local branch of a strategic design consultancy, leading human-centered projects that bridged impact and innovation. Later, moving to France pushed me to grow personally and professionally — learning a new language, adapting to a different culture, working with international clients, and becoming a mother. That chapter helped me connect even more deeply with the people I design for. 





Throughout these years, I’ve worked across a wide range of industries — from financial services, real estate, and education to luxury, beauty, healthcare, blockchain, and tourism. Each project has been a new opportunity to learn, adapt, and co-create with clients. Now, I’m based in Chile, continuing to help organizations imagine and build better futures. I’m excited about what’s ahead, always open to meaningful conversations and collaborations.

My journey began in graphic design, working in branding both independently and in agencies. Over time, I realized that what excited me most wasn’t just how things looked, but how they worked — and how design could shape businesses and improve people's lives.

This led me to pursue an MBA in Strategic Design in California College of the Arts, where I explored new ways of thinking and collaborated with inspiring people. That experience broadened my approach and deepened my belief in design as a tool for transformation.

Back in Argentina, I co-founded a local branch of a strategic design consultancy, leading human-centered projects that bridged impact and innovation. Later, moving to France pushed me to grow personally and professionally — learning a new language, adapting to a different culture, working with international clients, and becoming a mother. That chapter helped me connect even more deeply with the people I design for. 





Throughout these years, I’ve worked across a wide range of industries — from financial services, real estate, and education to luxury, beauty, healthcare, blockchain, and tourism. Each project has been a new opportunity to learn, adapt, and co-create with clients. Now, I’m based in Chile, continuing to help organizations imagine and build better futures. I’m excited about what’s ahead, always open to meaningful conversations and collaborations.

My journey began in graphic design, working in branding both independently and in agencies. Over time, I realized that what excited me most wasn’t just how things looked, but how they worked — and how design could shape businesses and improve people's lives.

This led me to pursue an MBA in Strategic Design in California College of the Arts, where I explored new ways of thinking and collaborated with inspiring people. That experience broadened my approach and deepened my belief in design as a tool for transformation.

Back in Argentina, I co-founded a local branch of a strategic design consultancy, leading human-centered projects that bridged impact and innovation. Later, moving to France pushed me to grow personally and professionally — learning a new language, adapting to a different culture, working with international clients, and becoming a mother. That chapter helped me connect even more deeply with the people I design for. 





Throughout these years, I’ve worked across a wide range of industries — from financial services, real estate, and education to luxury, beauty, healthcare, blockchain, and tourism. Each project has been a new opportunity to learn, adapt, and co-create with clients. Now, I’m based in Chile, continuing to help organizations imagine and build better futures. I’m excited about what’s ahead, always open to meaningful conversations and collaborations.

My journey began in graphic design, working in branding both independently and in agencies. Over time, I realized that what excited me most wasn’t just how things looked, but how they worked — and how design could shape businesses and improve people's lives.

This led me to pursue an MBA in Strategic Design in California College of the Arts, where I explored new ways of thinking and collaborated with inspiring people. That experience broadened my approach and deepened my belief in design as a tool for transformation.

Back in Argentina, I co-founded a local branch of a strategic design consultancy, leading human-centered projects that bridged impact and innovation. Later, moving to France pushed me to grow personally and professionally — learning a new language, adapting to a different culture, working with international clients, and becoming a mother. That chapter helped me connect even more deeply with the people I design for. 





Throughout these years, I’ve worked across a wide range of industries — from financial services, real estate, and education to luxury, beauty, healthcare, blockchain, and tourism. Each project has been a new opportunity to learn, adapt, and co-create with clients. Now, I’m based in Chile, continuing to help organizations imagine and build better futures. I’m excited about what’s ahead, always open to meaningful conversations and collaborations.

Background

Effective
Planning

Effective
Planning

Adobe
Suite

Systems Thinking

Systems Thinking

Adaptability
& Resilience

Empathy
& Active
Listening

Stakeholder
Management

Collaboration

Collaboration

Critical

Thinking

Global
Awareness

Project
Management

Leadership
& Mentoring

Leadership
& Mentoring

CX Roadmapping

CX Roadmapping

I’m deeply motivated by people, progress, and the pursuit of clarity.



I care about who I’m working with just as much as what we’re building. I naturally tune in to the unique strengths, rhythms, and perspectives of others, and I enjoy creating the conditions for collaboration to truly flow. 



I take commitments seriously—when I’m in, I’m fully in. Honesty, loyalty, and follow-through are non-negotiables. This way, I thrive when I’m moving things forward. I love rolling up my sleeves, staying productive, and making sure things not only happen—but happen thoughtfully and well. I’m energized by the complexity of projects and the challenge of fitting the right people, pieces, and timing together to make the whole greater than the sum of its parts.



And at the heart of it all, I’m always learning. Curiosity fuels everything I do—whether it’s understanding people, exploring new industries, or finding better ways to solve problems. For me, growth is both the process and the reward.

I’m deeply motivated by people, progress, and the pursuit of clarity.



I care about who I’m working with just as much as what we’re building. I naturally tune in to the unique strengths, rhythms, and perspectives of others, and I enjoy creating the conditions for collaboration to truly flow. 


I take commitments seriously—when I’m in, I’m fully in. Honesty, loyalty, and follow-through are non-negotiables. This way, I thrive when I’m moving things forward. I love rolling up my sleeves, staying productive, and making sure things not only happen—but happen thoughtfully and well. I’m energized by the complexity of projects and the challenge of fitting the right people, pieces, and timing together to make the whole greater than the sum of its parts.



And at the heart of it all, I’m always learning. Curiosity fuels everything I do—whether it’s understanding people, exploring new industries, or finding better ways to solve problems. For me, growth is both the process and the reward.

I’m deeply motivated by people, progress, and the pursuit of clarity.



I care about who I’m working with just as much as what we’re building.
I naturally tune in to the unique strengths, rhythms, and perspectives of others, and I enjoy creating the conditions for collaboration to truly flow. 



I take commitments seriously—when I’m in, I’m fully in. Honesty, loyalty, and follow-through are non-negotiables. This way, I thrive when I’m moving things forward. I love rolling up my sleeves, staying productive, and making sure things not only happen—but happen thoughtfully and well. I’m energized by the complexity of projects and the challenge of fitting the right people, pieces, and timing together to make the whole greater than the sum of its parts.



And at the heart of it all, I’m always learning. Curiosity fuels everything I do—whether it’s understanding people, exploring new industries, or finding better ways to solve problems. For me, growth is both the process and the reward.

I’m deeply motivated by people, progress, and the pursuit of clarity.



I care about who I’m working with just as much as what we’re building.
I naturally tune in to the unique strengths, rhythms, and perspectives of others, and I enjoy creating the conditions for collaboration to truly flow. 



I take commitments seriously—when I’m in, I’m fully in. Honesty, loyalty, and follow-through are non-negotiables. This way, I thrive when I’m moving things forward. I love rolling up my sleeves, staying productive, and making sure things not only happen—but happen thoughtfully and well. I’m energized by the complexity of projects and the challenge of fitting the right people, pieces, and timing together to make the whole greater than the sum of its parts.



And at the heart of it all, I’m always learning. Curiosity fuels everything I do—whether it’s understanding people, exploring new industries, or finding better ways to solve problems. For me, growth is both the process and the reward.

Strategic Framing

Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery.

Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.

Brand Guidelines

Collateral Design

Rebranding Services

Service & Product Design

Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions.

User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.

Brand Ecosystems

Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint.

Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.

Design Ops & Team Structure

Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work.

Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.

Skills & Strenghts

Skills & Strenghts

I’ve had the pleasure of working with some great clients and organizations along the way.

These are some of them:

I’ve had the pleasure of working with some great clients and organizations along the way.

These are some of them:

I’ve had the pleasure of working with some great clients and organizations along the way.

These are some of them:

BBVA
BNP Paribas Cardif

Supervielle Seguros

Banco Galicia


YPF


Bagó


Levi’s


The Fortune INTL


UAX


Quantum Temple
Dominican Republic Gov

& More

BBVA
BNP Paribas Cardif

Supervielle Seguros

Banco Galicia


YPF


Bagó


Levi’s


The Fortune INTL


UAX


Quantum Temple
Dominican Republic Gov
& More

Strategic Framing

Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery.

Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.

Brand Guidelines

Collateral Design

Rebranding Services

Service & Product Design

Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions.

User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.

Brand Ecosystems

Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint.

Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.

Design Ops & Team Structure

Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work.

Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.

Strategic Framing

Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery.

Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.

Brand Guidelines

Collateral Design

Rebranding Services

Service & Product Design

Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions.

User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.

Brand Ecosystems

Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint.

Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.

Design Ops & Team Structure

Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work.

Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.

Strategic Framing

Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery.

Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.

Brand Guidelines

Collateral Design

Rebranding Services

Service & Product Design

Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions.

User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.

Brand Ecosystems

Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint.

Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.

Design Ops & Team Structure

Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work.

Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.

Strategic Framing

Helping teams and clients define the real challenge, align around purpose, and shape actionable strategies, from early conversations to final delivery.

Ecosystem Map, Jobs-to-Be-Done, Business Modeling, Value-Prop Design, Stakeholder Management, Workshop & Facilitation, Storytelling.

Brand Guidelines

Collateral Design

Rebranding Services

Service & Product Design

Defining and navigating every step of the design process - from user research to concept to delivery - to build customer-centered solutions.

User & Market Research, Personas, Wireframes, User Flow, Prototyping, Usability Testing, Information Architecture, Service Blueprint, Analytics.

Brand Ecosystems

Creating cohesive brand identities, aligning visual storytelling with business goals, ensuring emotional resonance across every touchpoint.

Branding 360º, Photoshooting, Packaging, Web Design, Print, Graphic Design, Editorial Design.

Design Ops & Team Structure

Orchestrating design teams and creating the conditions to deliver consistent, strategic, and high-quality work.

Design Frameworks & Processes, OKRs, Rituals & Ceremonies, Design Toolkits.

BBVA
BNP Paribas Cardif

Supervielle Seguros

Banco Galicia


YPF


Bagó


Levi’s


The Fortune INTL


UAX


Quantum Temple
Dominican Republic Gov
& More

Collaborations