One Realty CapitalBuilding Unique Spaces Being an exclusive real estate venture in the land of developments is not an easy task. Creating a meaningful connection with the investor, a bond of transparency and trust, in which he becomes a key player for tailoring the final product, makes the difference. Client: One Realty Capital Date: December 2015 Fields of Work Market Research, Branding 360º, Naming &Tagline, Stationery, Responsive User Interface,Brochure. Challenge & Outcome One Realty Capital is an independent investment company that offers integral real estate advisory and management services to meet the investor clients needs. The challenge was to create a brand strategy that could exhibit the founders’ beliefs and brand’s core purpose. After an indepth research, we positioned One Realty Capital as a trusted and wise advisor for investors. We highlighted the brand values of reliability, consistency, simplicity and efficiency as well as serious but fresh tone of voice. The naming and tagline were defined hand in hand with the client, exhibiting a brand’s personality around the philosophy of “Building Unique Spaces”. Later on, we created the complete branding environment including logotype options, color palette, typographic univers, etc. After creating the brand’s guidelines we developed the insitutional responsive website reflecting the simplicity of the brand. Finally, several graphic materials were developed including an insitutional brochure. The creative direction of the entire process was made, defining the brand essence, positioning strategy, design and implementation of all materials. Client: One Realty Capital Date: December 2015 Fields of Work Market Research, Branding 360º, Naming &Tagline, Stationery, Responsive User Interface,Brochure.